Your privacy is paramount to us at Buckley Firearms, LLC (“Buckley Firearms”). We are committed to  protecting your privacy at all times. This Privacy Policy explains Buckley Firearm’s privacy practices,  including, the type of information we collect, how we collect it, how we use that information, and how we  protect it. This Privacy Policy applies to information about users of our website, www.buckleyfirearms.com  (the “Website”), and its on-line features or services, as well as to personal information obtained when you  call, email, or otherwise communicate or interact with Buckley Firearms. Our Website and other services  and communications, whether on-line or otherwise, are collectively referred to as “Services.”

This Privacy Policy is part of the User Agreement of the Website, and by accessing or using the Website,  you acknowledge, agree, and consent to be bound by all of the terms and conditions set forth herein. If you  do not agree to these terms and conditions set forth herein, please do not access or use the Website.

This Privacy Policy may change at any time; therefore, it is your sole responsibility to periodically review  this Privacy Policy for any modifications and/or changes. Such changes are effective immediately by  posting of the revised Privacy Policy on the Website. Your continued use of the Website after such  modifications and/or changes constitutes your acknowledgment, agreement, and consent to the modified  Privacy Policy and your acknowledgment, agreement, and consent to be bound by the modified and/or  changed terms and conditions of the Privacy Policy.

INFORMATION WE COLLECT

By visiting the Website or using our Services, we may collect personal information about you including,  but not limited to, your name, your status (such as whether you are a customer, dealer, or media  professional), mailing address, email address, title or occupation and telephone number (collectively  referred to herein as “Personal Information”). The types of personal information we collect, and share  depends on the service or interaction that you have with us, as further set forth and described below.

The Website is a business-to-business website. Personal Information that you provide and that we collect  is obtained solely in the context of Services you engage as an employee, owner, officer, or contractor of a  Federal Firearms License Dealer (“FFL Dealer”).

You may also visit the Website without identifying who you are or providing any personally identifiable  information about yourself – that is information that specifically identifies a particular individual, such as  name, address, or phone number. Many users of the Website will choose not to provide any personally  identifiable information; therefore, those individuals are anonymous to us.

When you visit the Website, whether or not you provide personally identifiable information, the Website  captures certain common technical information automatically. This information may include your Internet  protocol (IP) address, browser type and computer operating system, device type, application software, time, and date you visit the Website, traffic patterns and usage data such as the pages you access, the address of  the third-party website that directed you to our Website or the third-party website you visit when you leave  our Website. Buckley Firearms uses this information to understand patterns of site activity, including  aggregated user demographics, and to improve the website so it is more useful to you. Although Buckley  Firearms does not use or maintain any type of network activity or device information in a manner that  identifies you, or that relates to, describes, or is reasonably capable of being associated with or linked to  you or your household, some of this information may qualify as “Personal Information” or “Personal Data”  under applicable law.

PERSONAL INFORMATION

It’s likely not a surprise we collect information that you provide to us. We may ask you to fill out a form  on our website that requests personal information when you purchase from Buckley Firearms, create an  account, or use our any of Buckley Firearm’s Services. This information is used to process orders, provide  requested service, and enhance your shopping experience through promotional materials. Personal  information can include, but is not limited to, your name, email, phone number, address, and credit card  information.

LOG INFORMATION
Like most websites, we collect information that web browsers, mobile devices, and servers typically make  available, including, but not limited to, the browser type, location, IP address, unique device identifiers,  language preference, referring site, the date and time of access, operating system, and mobile network  information (collectively referred to herein as “Log Information”). We collect Log Information when you  visit or make a purchase on our website.

COOKIES

A cookie is a string of information that a website stores on a visitor’s computer, and the visitor’s browser  provides to the Website each time the visitor returns. Buckley Firearms uses cookies and other technologies  to help us identify and track visitors, usage, and access preferences for our product and services, as well as track and understand advertising and email campaign effectiveness and deliver personalized ads.

DATA RETENTION

In general, Buckley Firearms only retains your Personal Information for as long as is necessary for the  purposes described in this Privacy Policy. This means that the retention periods will vary according to the  type of the data and the reason that we have the data in the first place. As Buckley Firearm’s business is  subject to federal laws and regulations that include various record-keeping requirements, our data retention  practices are designed to comply with such laws.

HOW WE USE INFORMATION

Buckley Firearms, and its partners, use personal information for legitimate business purposes, including,  but not limited to:

• Provide the services requested by you, respond to inquiries, complete transactions, provide you  with related customer service inquiries, and any other business procedures necessary to fulfill your  requests;
• Send information about our Services including, but not limited to, changes in policy, marketing,  and sales emails for items you may have interest in during your visit to the Website; 
• Solicit customer feedback on our Service and various products; 
• Enhance your personal user experience with the Website; 
• Protect against fraudulent activity and potential security breaches; 
• Analyze data for improved site performance and Services for our customers; and, 
• Gauge interest in our marketing campaigns and the appropriate adjustments, as necessary.
  
  

HOW WE PROTECT INFORMATION

Buckley Firearms is committed to protecting the Personal Information you provide us. To prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate application of your obtained Personal Information, Buckley Firearms has in place appropriate security procedures and measures to safeguard the Personal Information we collect.

Your Personal Information is contained behind secured networks and is only accessible by a limited number of people who have special access rights and are required to keep the information confidential. When you place orders or access your Personal Information, we offer the use of a secure server. All sensitive and/or credit information you supply is transmitted via Secure Socket Layer (“SSL”) technology and then encrypted into our databases. Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure.

SHARING INFORMATION

SUBSIDIARIES, EMPLOYEES, AND INDEPENDENT CONTRACTORS

Buckley Firearms may disclose Personal Information about you to our subsidiaries, agents, representatives, employees, and independent contractors that need to know the Personal Information in order to help us provide Services or to process the Personal Information on our behalf. We require our subsidiaries, agents, representatives, employees, and independent contractors to follow this Privacy Policy for Personal Information that we provide access to for purposes of efficiency and accuracy.

THIRD-PARTY VENDORS

We may share Personal Information about you with third-party vendors who need to know Personal Information about you in order to provide their services to Buckley Firearms. This group includes vendors that help us provide our Services to you (e.g. payment providers that process your credit and debit card information) and those that help us understand and enhance our Services (e.g. analytics providers). We require vendors to agree to privacy commitments in order to share Personal Information with them.

AS REQUIRED BY LAW

We may disclose information about you in response to a subpoena, court order, or other governmental requests as mandated by local, state, and federal laws, as applicable and/or necessary.

TO PROTECT RIGHTS AND PROPERTY

We may disclose Personal Information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Buckley Firearms, third parties (as described above), or the public.

BUSINESS TRANSFERS

In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Buckley Firearms goes out of business or enters bankruptcy, Personal Information would likely be one of the assets that are transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your Personal Information and the party receiving your Personal Information may continue to use your Personal Information, provided, this Privacy Policy remains in full force and effect.

CHILDREN

Neither the Website nor any Services of Buckley Firearms are intended to be used by children under 18 years of age. No one under age 18 is eligible to use the Website. We do not knowingly collect Personal Information from children under 18. If you are under 18, do not: (i) use or provide any Personal Information about yourself on the Website, (ii) on or through any of its features, register on the Website, or (iii) attempt to make any purchases through the Website. If we learn we have collected or received Personal Information from a person under the age of 18, we will promptly remove that Personal Information and inform the appropriate authorities, as required by law. If you believe we might have any Personal Information from or about a child under 18, please contact us immediately. Many of our products require you to be at least 18 or 21 years of age and if you enter into any online shopping transactions on the Website, you are representing to us that you are of legal age and have all necessary authority to enter into and bind yourself under any agreements made on the Website.

MENTAL HEALTH

Under 18 U.S.C. §922(d), it is unlawful for any person to sell or otherwise dispose of any firearm or  ammunition to any person knowing or having reasonable cause to believe that such person has been  adjudicated as a mental defective or has been committed to any mental institution. Buckley Firearms takes  mental health extremely seriously and wants its users and consumers to be aware that the Services provided  by Buckley Firearms are not intended to be used by any individual that has been committed to a mental  institution, currently receiving mental healthcare by a professional, and/or any individual that is mentally  ill, as immediately defined hereafter. “Mental Illness” is defined by the Mental Health Act of 1990 as a  condition characterized by the presence of symptoms such as delusions, hallucinations, serious disorder of  thought form, a severe disturbance of mood, or sustained or repeated irrational behavior, which seriously  impairs, either temporarily or permanently, the mental functioning of a person. No one with mental illness  is eligible to use the Website. We do not knowingly collect Personal Information from any individual with  mental illness. If you are an individual with mental illness, do not: (i) use or provide any Personal  Information about yourself on the Website, (ii) on or through any of its features, register on the Website, or  (iii) attempt to make any purchases through the Website. If we learn we have collected or received Personal  Information from an individual with mental illness, we will promptly inform the appropriate authorities, as  required by law. If you believe we might have any Personal Information from or about individuals with  mental illness, please contact us immediately. 

PRIVACY CHOICES 

You acknowledge, agree, and consent under this Privacy Policy that there are security and privacy  limitations of the internet beyond Buckley Firearm’s control, that the security, integrity, and privacy of any  and all Personal Information and data exchanged between you and Buckley Firearms through the Website  cannot be guaranteed, and any such Personal Information and data may be viewed or tampered with in  transit by a third party. As a result, Buckley Firearms wants to provide its users and consumers several  choices available when it comes to Personal Information, as set forth below. 

LIMIT THE INFORMATION THAT YOU PROVIDE 

If you have an account with us, you can choose not to provide the optional account information, profile  information, and transaction and billing information. Please keep in mind that if you do not provide this  information, certain features or promotions may not be accessible. 

LIMIT ACCESS TO INFORMATION ON YOUR MOBILE DEVICE 

Your mobile device operating system should provide you with the ability to discontinue our ability to collect  location information. If you do so, you may not be able to use certain features. 

OPT-OUT OF COMMUNICATIONS 

You may opt-out of receiving promotional messages from us. Just follow the instructions in those messages.  If you opt-out of promotional messages, we may still send you other messages, like those about your  account, order status, and legal notices. 

SET YOUR BROWSER TO REJECT COOKIES 

You can choose to set your browser to remove or reject browser cookies, with the drawback that certain  features of Buckley Firearm’s Website may not function properly without the aid of cookies.